New PDF Search Engine Introduced

The task of finding specific PDF files on the Internet has become increasingly easier, thanks to a new search engine created specifically for PDF content.

The tool is PDF Search Engine and it's a great addition to your present DAO resources.

The simplicity of using PDF Search Engine is what makes it solid tool. The web-based interface is somewhat Googlesque, as it mimics the minimalistic style and single text field area.  Users simply type in the term they want to search for and with the press of a button, search results instantaneously appear, ready to be downloaded.  Firefox users will all be pleased with the free downloadable extension that is also available.

I personally use a few different means to search for PDF assets, and the addition of this new tool is certainly welcome.  Using advance google search seems to be the primary method most people use.  I think this is just the beginning of format-specific search engines, which will ultimately have a huge effect on DAO strategies.

Visit PDF Search Engine

Other PDF search tools:

Data-Sheet.net

Printfu.org

PowerSearchTool.com

What Are Digital Assets?

Before we begin understanding how to inventory our digital assets for optimization, we first need to make sure you understand exactly what a digital asset is.

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Wikipedia says:

A digital asset is any form of content and/or media that have been formatted into a binary source which include the right to use it.

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That being said, let's break that down a little further.

Digital assets are any multimedia content rightfully owned by an individual or company, that can be used as brandable resource of information.

This can include:

digital photographs, videos, PDFs, music, eBooks, podcasts, 3D/CAD designs, animations, and many other media digital formats.

The 3 categories of digital assets are: textual content, images and multimedia.

Each one of the categories can be optimized to produce higher search results to your users requesting that certain type of information.

For example, let's say you want to produce a podcast teaching people how to properly train their dog.  Believe it or not, there is already a lot of competition for podcasts in this genre and it would be easy to never be found by people seeking the exact information  you are providing. This is where Digital Asset Optimization for multimedia plays a factor in distinguishing YOUR podcast from all the others. 

Instead of simply creating your new podcast and hoping Internet searcher accidently stumble across your information, you can take some steps to increase the frequency that your podcast is viewable in their search results, which in turn means increased traffic to your podcast. More traffic equals better potential for popularity.  The difference between a successful podcast and a common podcast is visitor frequency.  Digital Asset Optimization can help you increase visitor frequency.

Now that you know exactly what a digital asset is, it's time to begin step 1 in creating your DAO strategy to compliment your current SEO technique. 

Stay tuned for my next post titled: 

How To Inventory Your Digital Assets For Optimization.

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What is Digital Asset Optimization?

Digital Asset Optimization is the practice of applying SEO techniques and functions to digital format property to help rank higher in search engine user requests. Examples of digital assets would be PDF’s, digital photography, music, videos, ebooks, podcasts or any other multimedia web content. 

Digital Asset Optimization is a discipline of SEO.

Applying driven promotional tactics to allow greater organic frequencies of higher and more relevant search results to a given digital asset is a key component in successfully implementing an overall and complete SEO strategy. As search engines and search engine users adapt to the way data is currently being presented on the Internet, the SEO professional must derive new methods to evolve the current SEO standards to include DAO.

The emergence of this new strategy confirms that role of the SEO professional must adjust to include being able to efficiently acquire, store and retrieve non-text digital media and present it effectively to search engine requestors.

Digital Asset Optimization is an extension of SEO. 

Both work together to achieve a secure web presence. Without DAO, your SEO strategy is incomplete.

This is where DAOxpert comes in.

Together, we will learn, improve and create the next level of Search Engine Optimization with new DAO methods, ground-breaking techniques and powerful optimizaton tips. Knowledge will be the key. Embrace DAO and tremble your competition.

-Moose

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