Before we begin understanding how to inventory our digital assets for optimization, we first need to make sure you understand exactly what a digital asset is.__________________________
Wikipedia says:
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A digital asset is any form of content and/or media that have been formatted into a binary source which include the right to use it.
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That being said, let's break that down a little further.
Digital assets are any multimedia content rightfully owned by an individual or company, that can be used as brandable resource of information.
This can include:
digital photographs, videos, PDFs, music, eBooks, podcasts, 3D/CAD designs, animations, and many other media digital formats.
The 3 categories of digital assets are: textual content, images and multimedia.
Each one of the categories can be optimized to produce higher search results to your users requesting that certain type of information.
For example, let's say you want to produce a podcast teaching people how to properly train their dog. Believe it or not, there is already a lot of competition for podcasts in this genre and it would be easy to never be found by people seeking the exact information you are providing. This is where Digital Asset Optimization for multimedia plays a factor in distinguishing YOUR podcast from all the others.
Instead of simply creating your new podcast and hoping Internet searcher accidently stumble across your information, you can take some steps to increase the frequency that your podcast is viewable in their search results, which in turn means increased traffic to your podcast. More traffic equals better potential for popularity. The difference between a successful podcast and a common podcast is visitor frequency. Digital Asset Optimization can help you increase visitor frequency.
Now that you know exactly what a digital asset is, it's time to begin step 1 in creating your DAO strategy to compliment your current SEO technique.
Stay tuned for my next post titled:
How To Inventory Your Digital Assets For Optimization.
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